Color Conscious

Uniquely formulated to adjust to generational needs, hair quality, and texture.

Enjoy deep, luscious color prisms with gradual natural fading of color, uniquely elegant in tone and hue.

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Jubilant Luster

Innovative Base Cream is easy to apply and permeates well to the hair, resulting in color vibrancy, color retention and luster.

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Pleasant and Relaxing Application

Ingredients dramatically decrease uncomfortable odor from coloring.

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Color Conscious - Fashion Line

Suitable for untreated and colored hair

Expression of Vivid Pallet of Colors

Deep transparent brown tones the various underbases and expresses beautiful colors unique to Color Conscious.

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Color Conscious - Conscious Line

Suitable for coverage of 15% gray hair needs

The Golden 1:3 Formula

Achieves two goals: Lifting the shade of the base hair while coloring the gray hair.

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Color Conscious - Gray Line

Suitable for coverage of 30% or more gray hair needs

Care for Aging Hair

Uniquely formulated to withstand turbidity even after repeated coloring

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Contains oil palmitoleic acid that is often lost due to aging, moisturizes the scalp and hair, and aids in glossy and well-colored coloring

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Protects hair from dryness due to ultraviolet rays, especially white/gray hair that does not have melanin pigment

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Maintains the high keratin water content, leading to a moist and healthy scalp