Uniquely formulated to adjust to generational needs, hair quality, and texture.
Enjoy deep, luscious color prisms with gradual natural fading of color, uniquely elegant in tone and hue.
Innovative Base Cream is easy to apply and permeates well to the hair, resulting in color vibrancy, color retention and luster.
Pleasant and Relaxing Application
Ingredients dramatically decrease uncomfortable odor from coloring.
Color Conscious - Fashion Line
Suitable for untreated and colored hair
Expression of Vivid Pallet of Colors
Deep transparent brown tones the various underbases and expresses beautiful colors unique to Color Conscious.
Color Conscious - Conscious Line
Suitable for coverage of 15% gray hair needs
The Golden 1:3 Formula
Achieves two goals: Lifting the shade of the base hair while coloring the gray hair.
Color Conscious - Gray Line
Suitable for coverage of 30% or more gray hair needs
Care for Aging Hair
Uniquely formulated to withstand turbidity even after repeated coloring
Contains oil palmitoleic acid that is often lost due to aging, moisturizes the scalp and hair, and aids in glossy and well-colored coloring
Protects hair from dryness due to ultraviolet rays, especially white/gray hair that does not have melanin pigment
Maintains the high keratin water content, leading to a moist and healthy scalp