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Color Conscious

Uniquely formulated to adjust to generational needs, hair quality, and texture.

Enjoy deep, luscious color prisms with gradual natural fading of color, uniquely elegant in tone and hue.


Jubilant Luster

Innovative Base Cream is easy to apply and permeates well to the hair, resulting in color vibrancy, color retention and luster.

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Pleasant and Relaxing Application

Ingredients dramatically decrease uncomfortable odor from coloring.

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Color Conscious - Fashion Line

Suitable for untreated and colored hair

Expression of Vivid Pallet of Colors

Deep transparent brown tones the various underbases and expresses beautiful colors unique to Color Conscious.

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Color Conscious - Conscious Line

Suitable for coverage of 15% gray hair needs

The Golden 1:3 Formula

Achieves two goals: Lifting the shade of the base hair while coloring the gray hair.

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Color Conscious - Gray Line

Suitable for coverage of 30% or more gray hair needs

Care for Aging Hair

Uniquely formulated to withstand turbidity even after repeated coloring

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Contains oil palmitoleic acid that is often lost due to aging, moisturizes the scalp and hair, and aids in glossy and well-colored coloring

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Protects hair from dryness due to ultraviolet rays, especially white/gray hair that does not have melanin pigment

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Maintains the high keratin water content, leading to a moist and healthy scalp

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